Your real lead cost per car sold.

Most dealers know what they pay per lead. Few know what they actually pay per car sold from those leads. This calculator does the math for you.

Your numbers

How many leads do you buy per month?

Total volume from all lead providers combined.

Average cost per lead

In Canadian dollars, before any volume discounts.

Lead-to-sale conversion rate

Of every 100 leads you receive, how many become a delivered car? Industry typical: 10-25%.

Average gross profit per sale

Front-end + back-end gross from a typical subprime deal.

Monthly spend on leads

$7,000

Cars sold per month from leads

Real cost per car sold

$233

What you actually spend on lead acquisition for every delivered vehicle.

Lead cost as % of gross

7.8%

Healthy zone — under 15% of gross profit per sale.

// THE TAKEAWAY

Your lead spend is converting efficiently. Focus on increasing conversion or volume to scale.

DealerVet has 12 Canadian lead providers compared side by side. See pricing models, exclusivity, and contract terms — all in one place.